The launch of Olfrute beverages in 2010 is our first non-dairy initiative and a major step forward towards diversifying product portfolio in high potential markets.

A refreshing fruit beverage extracted from pure fruits to entice and delight even the most discerning taste-buds, Olfrute juices are available in two SKUs of 1000 ml and 200 ml and offer a wide assortment of exciting fruity flavors including red grape, apple, guava, green cock-tail, mango, apricot and orange to cater to a diverse spectrum of urban consumers.

With a highly enthusiastic consumer response to our extensive range of fruity nectars, we are confident that Olfrute juices will soon become the leading brand in the juices and nectars category.